Transforming the mobile travel experience with personalised features at your fingertips

Innovative, Seamless & Personalised

The key driver for Singapore Airlines was to enhance the customer experience through personalised and innovative digital services. Building upon the capability of their existing mobile offering they incorporated new features and designs to increase their app star rating from 2 stars to 4.5 stars. 

" One of the deciding factors for Singapore Airlines in choosing Travelport Digital was the culture of the company around innovation"

- Brian Koh, VP eCommerce, Singapore Airlines

Enhanced In Flight Entertainment Experience

The Singapore Airlines companion app is the first of it's kind to integrate fully with the Panasonic in-flight entertainment system, providing travellers with greater control over their IFE experience. Travelers can browse the media library and access real-time information on flight progress without interrupting their movie.

"With the proliferation of personal mobile devices, this innovation helps to enhance the in-flight entertainment experience for our customers."

- Marvin Tan, Product & Services Division, Singapore Airlines

Extending The Mobile Travel Experience

With one of the highest multi-device usage rates in Singapore from across the Asia Pacific region, Singapore Airlines’ extended their mobile offering by delivering travelers an engaging mobile experience across smart watches, Android smartphones, tablet and the Apple Watch. 

"There are so many hidden gems in this iPad app version. Very intuitive!"

- Singapore Airlines, iOS User, AgentNath ★★★★★


Check out our video to see some of the features Singapore Airlines use to deliver a 90% returning user rate month on month.


With the addition of Android and Apple mobile payment services travelers can now enjoy more convenient and faster payment for popular services such as tickets, redemption booking-related fees or for other purchases such as preferred seat selection and travel insurance at the time of booking. 

"Having cutting-edge mobile payment platforms such as Android Pay and Apple Pay provides our customers a seamless and more efficient payment option whenever they make a purchase on our mobile app."

- Campbell Wilson, SVP Sales and Marketing, Singapore Airlines

Contextual Information At Destination

To ensure a more engaging travel experience, the Singapore Airlines apps provide travelers with contextual destination and travel guides along with maps and rich imagery that are infused into the design layout to render a modern and sleek look.

"Best air trip app I've ever used. Has everything you need, easy to use, fast and efficient."

- Singapore Airlines, Android User, Marcia Got ★★★★★

Re-engaging Travelers Through Loyalty

To keep travelers engaged with the app Singapore Airlines enable travelers to log in as a KrisFLyer member to manage all of their bookings from one convenient place. Travelers can track KrisFlyer miles balance, transactions and PPS Value easily as well as connecting to customer service representatives via PPS Connect.

"Great app, all my bookings are always auto updated, check in is a breeze and my kris flyer member is also easy to refer activities and mileage. All in one app. If you are frequent Singapore airline flyer, it's a must get app."

- Singapore Airlines, iOS User, Manjiu ★★★★★

Award Winning Experiences

Singapore Airlines have ensured continued investment in its mobile offering across many devices bringing great innovation to its customers, most recently Singapore Airlines won at the Inflight Asia-Pacific Awards 2017 in recognition of it's efforts to enhance the Airlines IFEC experience through it’s slick companion app. 

"Singapore Airlines has demonstrated a great understanding of the needs of today’s ultra-connected traveler who wants to interact with their airline on their preferred device, which is increasingly a mobile device. "

- Karen Walker, Editor-in-Chief, ATW

Enhancing Singapore Airlines Flying Experience Through Mobile Engagement That Really Works

4.6 Million +

App Downloads


No. 1 Apple/Android Travel apps


Average app star rating

Ready to accelerate your engagement?

Download the Singapore Airlines case study to learn more about how their continued investment in mobile has enabled them to develop a market leading mobile offering that enhances the experience for the traveler.

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