11 December 2017 - easyJet and Travelport Digital were recognized for the user-focused digital experience they deliver at two leading industry awards in the UK. The double success saw the industry-leading easyJet mobile app, developed in partnership with Travelport Digital, awarded Best Transaction Experience at the User Experience UK Awards and Gold Winner, Digital - Travel Tech, at the driven x design, London Design Awards.
Since launching in 2011, easyJet's mobile app continues to innovate and empower its customers' travel experience. Building on its consistent 4.5-star rating, the app has now been downloaded more than 23 million times. With over 600,000 uses per day, customers are now making 27% of all e-commerce bookings through mobile platforms, an increase of 5.4% from 30 September 2016. As a pioneer in this space, the app continues to meet the needs of today's increasingly ultra-connected traveler and engage with them through push notifications and targeted messaging on the go.
Left: Penny Hearly, Gavin Ross, Karina Berzinska (easyJet) at the UX UK Awards
Right: Dan Young (easyJet) and Rafael Hernandez (Travelport Digital) at the driven x design Awards
The User Experience UK Awards recognize excellence in user-focused digital or service design and are a celebration of great and innovative UX offerings from organizations that take pride in delivering the best possible online or joined-up experience. The Best Transactional Experience category showcases the most user-focused experience when consumers are purchasing goods or services online. The key is that the experience is efficient and frictionless. The judges felt that the easyJet Travel App was 2017's winner because it tangibly improves its users' experiences in the offline world - something that's clear to see when you consider 24% of passengers now use mobile boarding passes (a 9.5% increase from easyJet's 2016 financial year). The app also includes features such as Apple Pay, currently used in 10% of all app bookings, FlightRadar24, Passport scanning, credit card scanning, Touch ID fingerprint technology to retrieve customer information and offers the ability to show travelers what gate they need to go to when at the airport.
The driven x design awards celebrate the role of design in enriching the human experience and its application in technology, and the courage of those who commission, create and support design. The easyJet mobile app was chosen as Gold Winner in the Digital-Travel Technology category, due to its user-friendly focus and contemporary design, combined with rich functionality which offers an engaging digital travel experience across multiple devices.
Image: easyJet app
"It's fantastic to be recognized and awarded within the design industry for our leading mobile experiences. Picking up "Best Transactional Experience" against some big hitting household names such as Sky, Barclaycard and the AA, is a true accolade to quality of the purchasing experience we offer to our customers. Searching and buying travel can be confusing and time consuming, but we have made it as simple and easy as possible by putting the customer at the heart of all of our mobile interactions." Dan Young, Head of Apps & Digital Travel Experience, easyJet.
Commenting on the award win, Cormac Reilly, Chief Customer Officer at Travelport Digital said: "We're thrilled to receive these two leading industry awards alongside easyJet and are extremely proud of the continued work we do with its team. We believe that a good customer experience is about continuous engagement throughout the customer journey and providing highly relevant, personalized information and services at the right time. We look forward to working on even more innovative award-winning solutions with easyJet in the future."
About Travelport Digital (www.travelportdigital.com)
Travelport Digital, part of Travelport, was established to heighten Travelport's strategic focus on the fast-growing digital economy within the global travel industry. The formation of the organization builds on Travelport's investment in Travelport Locomote, a corporate travel management platform, that empowers travel managers to manage entire business trips and ensure program efficiencies, and its acquisition in 2015 of mobile travel expert MTT. MTT, now known as Travelport Digital, is the leading provider of mobile solutions to the travel industry that drive personalized customer engagement via mobile pre, during and post trip. Travelport Digital focuses on customer-centric travel solutions, leisure and business, that drive end-traveler engagement leading to increases in customer value, loyalty and revenue. Travelport Digital's airline customers include Singapore Airlines, easyJet, Etihad Airways, Copa Airlines, transavia and LATAM Airlines. Travelport Digital also works with many travel agencies worldwide including BCD Travel, Odigeo, XL Travel and Capita Travel and Events.
About Travelport (www.travelport.com)
Travelport (NYSE: TVPT) is the technology company which makes the experience of selling, buying and managing travel continually better. It operates a travel commerce platform providing distribution, technology, payment and other solutions for the global travel and tourism industry. The company facilitates travel commerce by connecting the world's leading travel providers with online and offline travel buyers in a proprietary business-to-business (B2B) travel marketplace.
Travelport has a leadership position in airline merchandising, hotel content and distribution, car rental, mobile commerce and B2B payment solutions. The company also provides critical IT services to airlines, such as shopping, ticketing, departure control and other solutions. With net revenue of over $2.3 billion in 2016, Travelport is headquartered in Langley, UK, has approximately 4,000 staff and is represented in 180 countries and territories.
For Travelport media enquiries, please contact:
Chris Boba, Corporate Communications Manager
Tel: +44 (0) 1753 288 691
Content and Communications Manager, Travelport Digital
Tel: +353 1 4853452