In an Industry first Look&Book flights with a couple of clicks using Instagram photos
easyJet, Europe’s leading airline has today unveiled a brand-new app feature allowing customers to instantly book flights using just a photo without them even needing to know the destination.
In a first for the travel industry the state-of–the-art technology allows those browsing Instagram to simply take screengrabs of amazing, inspiring photos they see and then share with, or upload to, the easyJet app.
Look&Book then uses advanced image recognition techniques to identify the location to match the photo to easyJet’s 1000-strong destinations on offer throughout Europe. The new app feature not only recognises the destination, but also suggests the nearest airport and pre-populates the booking form with those details.
The innovative image-recognition technology has never been applied in this way but easyJet has now created the technology to give passengers an additional way to book - an Instagram inspired trip, in just a few taps.
Created by creative agency VCCP in partnership with Travelport Digital, a leader in digital travel solutions, Look&Book is supported by a social and DOOH campaign which will include a launch film. The easyJet app is currently available in English language only.
Daniel Young, Head of Digital Experience at easyJet commented: “Look&Book will help people to further explore Europe with ease and open up new destinations and previously hidden holiday locations for a range of customers. It’s fantastic how technology is enabling us to enhance and streamline the customer search and booking experience.”
David Masterman, Creative Director at VCCP added: “We’ve all seen places on Instagram and wished we could just be there. The beauty of Look&Book is how easily it makes those daydreams become reality."
Cormac Reilly, Vice President, Traveler Engagement Solutions at Travelport said: “We are extremely proud of the work we do with the easyJet team to ensure its award-winning mobile solution continues to lead the industry. This new feature unites mobile technology with social media, two areas that are playing an increasingly significant role in shaping the traveler experience, to deliver an inspiring new way to book travel. We look forward to continuing to explore new ways to further enhance the value the easyJet app provides to today’s hyperconnected traveler.”
Please see link to preview a video: LINK
easyJet is Europe’s leading airline offering a unique and winning combination of the best route network connecting Europe's primary airports, with great value fares and friendly service. easyJet flies on more of Europe’s most popular routes than any other airline. easyJet carries over 83 million passengers annually, of which more than 13 million are travelling on business. easyJet flies 308 aircraft on more than 1000 routes to 158 airports across 34 countries. More than 300 million Europeans live within one hour's drive of an easyJet airport. easyJet aims to be a good corporate citizen, employing people on local contracts in eight countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports a number of local charities and also has a corporate partnership with UNICEF which has raised over £10m for the most vulnerable children since it was established in 2012. The airline takes sustainability seriously. easyJet invests in the latest technology, operates efficiently and fills most of its seats which means that an easyJet passenger's carbon footprint is 22% less than a passenger on a traditional airline, flying the same aircraft on the same route. Innovation is in easyJet’s DNA – from our launch over 20 years ago when we changed the way people fly to the present day where we lead the industry in digital, web, engineering and operational innovations to make travel more easy and affordable for our passengers.
VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in. With offices in Berlin, London, Madrid, New York, Prague, San Francisco and Sydney, VCCP produces award-winning work for clients including O2, comparethemarket.com, easyJet, Domino’s, Canon and Cadbury.
Travelport (NYSE: TVPT) is the technology company which makes the experience of buying and managing travel continually better. It operates a travel commerce platform providing distribution, technology, payment and other solutions for the global travel and tourism industry. The company facilitates travel commerce by connecting the world’s leading travel providers with online and offline travel buyers in a proprietary business-to-business (B2B) travel marketplace. Travelport has a leadership position in airline merchandising, hotel content and distribution, car rental, mobile commerce and B2B payment solutions. The company also provides critical IT services to airlines, such as shopping, ticketing, departure control and other solutions. With net revenue of over $2.4 billion in 2017, Travelport is headquartered in Langley, UK, has approximately 4,000 staff and is represented in 180 countries and territories.
About Travelport Digital:
Travelport Digital, part of Travelport, was established to heighten Travelport's strategic focus on the fast-growing digital economy within the global travel industry. Travelport Digital focuses on customer-centric travel solutions, leisure and business, that drive end-traveler engagement leading to increases in engagement, customer value, loyalty and revenue. Travelport Digital works with many travel agencies worldwide including BCD Travel, Odigeo, XL Travel and Capita Travel and Events. They also work with some of the world's leading airlines including Singapore Airlines, easyJet, Etihad Airways, Copa Airlines and Fiji Airways.