Singapore and Dublin, Ireland, 3 October 2016
MTT, part of Travelport Digital and leading provider of sophisticated mobile travel solutions, today announced the launch of new apps for SilkAir, the regional wing of Singapore Airlines. SilkAir, which flies to over 50 cities in Southeast Asia, the Indian Subcontinent, China and Australia, is an airline in strong growth mode, expanding its operations to provide even more travel options to their customers. The introduction of sophisticated new apps is central to SilkAir’s strategy to improve the end-to-end travel experience and to meet the needs of today’s ultra-connected traveller who wishes to interact with their airline on their preferred device.
The new SilkAir apps are available in English and Simplified Chinese. As well as user-centric, speedy booking and check-in flows, the apps also include Destination Information, Fare Deals & Offers, access to KrisFlyer (the loyalty program shared with Singapore Airlines), real-time flight status information and the ability to share trips via social media. The tablet apps provide comprehensive Destination Guides and details on SilkAir Studio, the airline’s in-flight entertainment system. SilkAir is also using MTT’s mobile push engine, Travelport Digital Engage, to communicate travel alerts such as schedule changes and check-in reminders.
Speaking today, Vice President Commercial of SilkAir, Mr. Ryan Pua said "SilkAir is delighted to work with Travelport Digital to develop the new SilkAir mobile app, with features that are modern and relevant. With the SilkAir mobile app, customers can expect greater control and efficiency when it comes to planning their travel itineraries. Functions such as push notifications that can inform travellers of any flight updates in a timelier manner will help with increased travel convenience."
Also speaking today, David Moran, CEO of Travelport Digital said “SilkAir is a fast growing airline in Asia Pacific and it is great to now launch their new, feature-rich smartphone and tablet apps to bring sophisticated mobile services to their customers across the region for an improved, more connected and more enjoyable travel experience. We look forward to bringing continued advances in mobile travel services to SilkAir and its customers.”
*About Travelport Digital
Travelport Digital, part of Travelport, was established to heighten Travelport's strategic focus on the fast-growing digital economy within the global travel industry. The new organization optimises the investments that Travelport has made into various digital assets and products over the past couple of years with the aim of growing Travelport’s range of digital products and services. In particular, the formation of the organisation builds on Travelport’s acquisition last year of MTT, the leading provider of mobile and digital solutions to the travel industry, as well as its investment in Travelport Locomote, a corporate travel management platform.
For more information about Travelport, please visit www.travelport.com
MTT, part of Travelport Digital, provides an industry-leading digital travel platform and solutions that enable airlines, travel management companies and travel agencies to interact with their customers through sophisticated, tailored, multi-device services at every touch point in the travel lifecycle. With a specialism in creating engaging, revenue-generating apps across smartphones, tablets and wearables as well as supporting services such as real-time travel messaging, day of travel support and ancillary upsell, Travelport Digital works with some of the largest airline and travel brands worldwide.
Travelport Digital provides unrivalled travel industry experience, world-class mobile development, creative design and UX expertise. As a pioneer in mobile travel having first launched mobile bookings for airlines in 2006, Travelport Digital has remained a first-mover in this space. MTT’s airline and other travel apps are now used by millions of travellers worldwide every day. Clients include Singapore Airlines, Etihad Airways, Aeromexico, LATAM Airlines, Copa Airlines, easyJet, BCD Travel, Capita Travel and Events, Transavia and eDreams Odigeo.
Travelport Digital was acquired by Travelport, the leading Travel Commerce Platform provider, in July 2015. For more information about MTT, please visit www.mttnow.com
As the regional wing of Singapore Airlines, SilkAir operates the Singapore Airlines Group's narrow body fleet and extends the Group network by seeding and developing new, exciting destinations in Asia Pacific. The airline took to the skies in February 1989 as Tradewinds the Airline, before evolving into SilkAir in 1992. In its early days, the airline catered to passengers holidaying in exotic destinations in the region, including Phuket and Tioman. As the carrier developed, regional business destinations such as Phnom Penh, Yangon and Kuala Lumpur were added.
Today, the full service airline operates almost 400 weekly flights to 49 destinations in 13 countries. Recent additions to the network include Cairns (May 2015) and Male (Oct 2015). SilkAir’s network will increase to 52 destinations in 14 countries when Vientiane and Luang Prabang commence operations in October 2016, and Fuzhou in November 2016. The airline currently has a fleet of 31 aircraft, comprising 4 A319s and 11 A320s and 16 Boeing 737-800s. In August 2012, the airline announced the largest order in its history of up to 68 Boeing 737 aircraft, with firm orders comprising Boeing 737-800 and Boeing 737 MAX 8 aircraft.
For more information, contact:
Kathrina Gallogly, VP Marketing & Communications, MTT
Tel: +353 87 6318098
SilkAir Branding and Communications Department
Tel: (65) 6540-6497